He is the author of ‘Only Planet – a flight-free adventure around the world’ a book about his circumnavigation of the globe without getting on a plane, which the Independent said “Allow[s] the world’s flaws and beauty to seep into your soul”.
Ed’s core talent is to take the complex, interconnected, interdependent nature of the many challenges the world faces, from climate change to disruptive innovation, and make common sense of them for non-specialist audiences.
Ed is co-founder of Futerra, a change agency that specialises in business transformation and creative communications and campaigns. For the last seventeen years Futerra has become internationally renowned for it’s influential and award-winning work on some of the biggest corporate sustainability initiatives, from Unilever’s ‘Sustainable Living Plan’, through Mondelez’s ‘Coffee Made Happy’ to SAB Miller’s ‘Prosper’.
Professionally Ed is known for his own unique brand of authentic ‘insultancy’ – being strategically rude to clients, with judicious wit and wisdom to inspire them to greater heights and aspirations. He is highly adaptable, constructively challenging and pushes audience assumptions of business as usual, opening minds then mapping possible practical solutions and opportunities.
Ed is also actively involved in a number of pioneering businesses as a Director or Investor, from Zero Carbon Food, a renewable energy powered, LED-lit, hydroponic farm in a disused underground tunnel in South London, to Loco2.com a pan European rail-ticket agency that makes it as easy to book a trans-continental train as a plane.